Brand marketers also use online lead generation to generate marketing leads. Marketing leads were introduced to the online lead generation market in 2007. Till then, a large portion of the online lead generation market was focused on generating sales leads.

Marketing leads are brand-specific leads generated for a unique advertiser offer. In contrast to sales leads, marketing leads can only be sold to to a unique advertiser. Marketing leads are generated for a unique brand – Wells Fargo, Coca Cola, etc. Marketing leads are typically generated for e-newsletter lists, email databases, member loyalty programs, community sites or for vendor-specific sales efforts. Sales leads are generated for a particular industry – e.g. Finance, Mortgage, etc.

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